Media and the UConn win streak

I am sure at some point all or some of us have seen media coverage about the University of Connecticut women's basketball team, as they made their run to the equal the NCAA 88 game all time win streak (first held by the UCLA dominance during the 1970s) and eventually surpassing it one game cementing the team into NCAA basketball history.
But the underlying question of all of this is; how much media coverage was there highlighting the Lady Huskies run at the monumental feat that may not ever happen again, at least for another few years? From my own experience, there was more coverage of the university of Kentucky men's basketball team and John Wall while he played there for his lone season before going pro. Seriously the only player i know by name is Maya Moore for UConn.
As stated by in the NCAA march madness investigative jounral written by Coyte Cooper et. al. "More attention is given to march madness for the men's tournament than that of the women's tournament". Realistically it would not be any different during the regular season, in fact coverage more than likely would be much less.
Susan Birrell and Nancy Theberge discuss sports as a male preserve in the article Ideological Control of Women in sport. The male preserve aids sport in the construction of gender relations in our past, present and future society. The male preserve as stated by Birrell and Theberge promote masculinity and power by males. There is an underlying fear, however, which is the inclusion of women in the sporting realm where men have dominated for so long, and with that, their "power base and space would be compromised"
Though Title IX has been institutionalized for so many years now, there is still disparity between men's and women's sports from amateur to pros, i.e. Media coverage, prize money, sponsorships, etc.
The UConn women and all female athletes deserve all the positive accolades that is set upon them. They are athletes just as men are, and they work just as hard, maybe more but who really knows with the coverage?